E commerce on Hip Hop decision process.

In my previous post , I talked blabered about the way the internet changed the way records are now sold.
Today , while eating a delicious healthy bowl of lucky charms , I will talk about the impact of the internet on the decision making process.

1- Need for recognition  : Are you kidding ? , I feel I consume Hip Hop faster then fire consumes wood.
Everyday I listen to new artists . I can't turn Youtube on without seeing ads for new song , or just seeing videos related the what i'm actually watching.

2- Desire development : Everyone has turning point ! Mine is a minimum of 20 likes on an artist's music , for me to get up move my mouse , and go check him out. I then proceed to preview his stuff . I usually give them 25 seconds , then I move to the next decision process.


3-  Action : With most mixtapes now for free. I just download them . and consume them !

To conclude I think that e marketing/ e commerce has impacted the way we buy and consume products.
We can get other people's opinion , Get ratings for it , and in some cases preview the product instantly.

Here is a cool little web page that explain the " new decision process " that's tailored to e commerce.
enjoy.

Until next post .
Hop ING outta here.